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Scott’s champions children’s curiosity through learning experience at KidZania Kuala Lumpur

Every parent knows that as their child grows, they become more and more curious about the world around them. Scott’s Malaysia (Scott’s), part of GlaxoSmithKline (GSK) Consumer Healthcare Sdn Bhd, wants to champion children’s curiosity and help support their development by giving them a chance to have a fun, learning experience at KidZania Kuala Lumpur.

A household name amongst parents across Malaysia, Scott’s is well known for its range of DHA (DocosaHexaenoic Acid) products such as the Scott’s DHA Gummies. DHA is an Omega-3 fatty acid which plays an important role in brain development, function and healthy vision. This is particularly crucial as research shows that 90% of a child’s brain development takes place before they are six years old.

“As children grow older, they are continually asking questions as a way to fulfil their never-ending curiosity. It is this curiosity that helps them learn new information and spurs their imagination. At Scott’s, we understand the importance of providing children with new fun and educational experiences as a platform for learning to enhance their development,” said Venaig Jegou, Area Marketing Director, Oral Healthcare and Nutrition, South East Asia.

 

“Scott’s ‘Bright Little Explorers’ programme aims to trigger children’s inquisitive nature through on-ground activities that not only encourage them to be curious, but stimulate their development as well,” she said.

“We are delighted to collaborate with KidZania Kuala Lumpur as part of this programme, and hope to give kids an opportunity experience being a ‘grown-up’ for a day. We are confident that through this experience, kids would be able to experience real-life occupations and learn to be independent, work in teams, as well as develop life skills,” she added.

“We often find kids being curious about the adult world and what they do. At KidZania Kuala Lumpur, kids will immerse themselves in a complete adult-like experience. They can take on any role they want and experiment first-hand what it’s like to role-play different professions including firefighter, chef, doctor, TV and radio host, to name a few.” said Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur.

“KidZania Kuala Lumpur is proud to participate in the Scott’s ‘Bright Little Explorers’ programme. We believe the purpose of the programme shares the same belief as KidZania in which is to provide kids with opportunity to be inspired and the platform to fuel their curiosity and be empowered to learn and grow,” he said.

From November 2017 until February 2018, Scott’s is giving parents an opportunity to redeem One Adult ticket and One Child ticket to visit KidZania Kuala Lumpur. Parents will have to collect six stamps in total (RM35.00 = 1 stamp) to redeem the tickets.

For more information, kindly visit Scott’s Malaysia’s Facebook Page

About GSK

GSK is one of the world’s leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer.  For further information please visit www.gsk.com.                              

About GSK Consumer Healthcare

GSK Consumer Healthcare is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business – we call a Fast Moving Consumer Healthcare (FMCH) company – dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Parodontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.

About KidZania Kuala Lumpur

KidZania Kuala Lumpur is an award-winning indoor family edutainment centre that offers interactive learning and role-play experiences for kids. KidZania Kuala Lumpur is also an official co-curricular partner to the Malaysian Ministry of Education. The first of its kind in providing edutainment fun, KidZania empowers and inspires kids to pursue their life’s dreams by providing them an avenue to explore what it’s like to live and work in a real functioning city. KidZania’s kid-sized city experience is targeted at kids aged between 4 to 14 years which allows them to choose from over 100 job related role-plays spread across 60 various city establishments. As in the real world, children perform “jobs” and are either paid for their work or pay to shop or to be entertained. KidZania is built as a replica of a real functioning child-sized city, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

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